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How to empower B2B/B2C manufacturing partners to sell more effectively

by Jonathan Kazemaini, Enterprise Director and Industry Solutions

    One of the hardest things to acquire in any manufacturing company is an adequate marketing budget. Though it’s always easier to justify expenditure on things like large machines, many manufacturers lose sight of how important it is to ensure you’re acquiring new leads. After acquiring the budget, how do you maximize the distribution of those funds across the biggest impact channels? There needs to be a balance between targeting the end user and your partners. So why not empower your partners to market for you?

    Big Box stores, mom and pop shops, and distributors do not want to be “sold to”, they’d rather be “solved to.” Their issue, just like yours, is “How do I increase my revenue?” It all comes down to empowering them with relevant product specs, images, fact sheets, sales literature, and videos. Then, create a frictionless way to develop co-sponsored events and ensure you’re doing everything you can to make it easy to do business with you, while educating them on product specifications, technical guidance, and industry trends. Perhaps, even more important, show them what your end customers are saying about your products.

This type of marketing effectiveness can be achieved by leveraging Arbela’s Digital Marketing Solution for Manufacturers. 

The goal is to push sales and marketing content to the Manufacturing Partner Portal, in which allows them to easily search, download, and engage with you and your content.

Marketing Partner Portal

  • Marketing material for co-branding campaigns 
  • Sales and marketing media
  • Product specs
  • Product price lists
  • Product announcements
  • Training videos
  • Case management
  • Order status
  • Training & Event registration
  • Portal traffic tracking 
  • Highly configurable
  • Multi-language
  • End Customer Reviews

Allow them to self-service with the power of Arbela’s Manufacturing Portal Partner Bot. With this, partners will have the ability to get the right answers, at the right time, for the right product.

Portal Bot

  • Troubleshooting
  • Q/A
  • Order status
  • Product availability 
  • Case management
  • Mutli-language
  • Proactive cross sell/up sell
  • Case management
  • Order status

Contact us today for a demo of our Digital Marketing Solutions for Manufacturers powered by Microsoft Dynamics 365 for Customer Engagement.


Jonathan Kazemaini

Enterprise Director, Industry Solutions

Arbela Technologies Corp.