Microsoft Dynamics 365 Marketing

Marketing automation to nurture leads, create customer journeys, & drive ROI at every customer touch point

Want to transform interest into engagement, prospect inquiries into customer relationships, and ensure every marketing effort — from a minor web page update to a monthly newsletter to a major trade show — has ROI at its core?

With a custom implementation of Dynamics 365 Marketing aligned to meet your specific growth strategies, Arbela Technologies can help automate most every step of your marketing programs. 

We’ll equip you with the technology, tools, and training that ensure you get the most from every prospecting, campaigning, lead nurture, and customer journey tool available in Dynamics 365 Marketing.

The first dedicated marketing platform in Dynamics

D365 Marketing is the first full-fledged marketing-dedicated solution under the Dynamics banner.

It’s designed to automate and optimize most every marketing task, event, and activity, and to work seamlessly with other Dynamics solutions (e.g., Dynamics 365 Sales), creating a feedback loop that builds more complete customer profiles.

Create customer journeys

Map out the transformation from lead to lifetime value. Arbela will help you develop customer personae, and create detailed customer journeys for every audience you serve.

These are not theoretical journeys “on paper.” Dynamics 365 Marketing makes the journey come alive with specific customer actions automatically triggering new activities. 

Learn more about the “modern customer journey” in Arbela’s on-demand Evolution of Customer Experience webinar

Generate and score leads

Keep the top of your sales funnel filled with MQLs (marketing qualified leads) using Dynamics 365 Marketing’s automated lead capture and scoring mechanisms —  including the Dynamics connector for LinkedIn, which enables you to collect relevant, actionable lead info from LinkedIn in a single click.  

Arbela’s consultants and engineers will help identify the fastest paths in Dynamics to identifying, engaging, and disseminating your most high-value leads, and work with you to create lead conversion tactics that align perfectly with your revenue strategies.

Manage and monetize events

Events can be costly and hard to measure returns on, but Arbela can design your Dynamics 365 Marketing platform to capture every data set possible to ensure every event you attend or host has the proper KPIs at every stage.

From location to speaker management, to online registrations, to shipping, to on-site incentives, events have a spend at most every step: Arbela will ensure maximum visibility on dollars out, dollars in.

Build and optimize multichannel campaigns

Use a drag and drop tool to create email nurture campaigns for every customer journey; use Dynamics templates and tools to speed campaign development; target customers via SMS, on social, and on 3rd party sites.

Creating measurable, multiple-touch, multichannel campaigns that feed data directly to sales reps has never been this easy.

Ready to see how Dynamics can turn your marketing efforts from capital expenditures into investments that generate consistent returns?